Filed under: Analysis / Opinion, Apple Corporate, Apple Financial, Apple
It's been a roller coaster ride over the past two years for Apple (AAPL) stock. In December 2007 it hit a then-peak of $199.83 a share. Just two months later AAPL sunk to $125. Three months after that it had recovered to the $180s, but by November 2008, AAPL had plummeted to $82 a share. Since then, the stock has recovered and hit an all-time closing high of $207 on November 17, 2009. As of today it's sitting pretty in the $190s -- though some think the drop from the $200s to $190s is suspicious.
I argue with people all the time why Apple didn't deserve its dips and plummets over the last two years: The company is sitting flush with $23.5 billion in the bank, in cash (about the same as the total market value of another major US computer maker, named for its CEO and founder, who 12 years ago famously suggested shutting down Apple and giving the money back to shareholders). It has zero debt. It is one of the most respected companies on the planet and has the world's greatest CEO. But more importantly than the cash and its status, I believe AAPL is a great buy because it has such small market share in all the categories it operates in save one...
Continue reading Let's talk AAPL and the future
TUAWLet's talk AAPL and the future originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 14 Dec 2009 18:00:00 EST. Please see our terms for use of feeds.
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